With the HST taking into effect in BC starting tomorrow on Canada Day, retailers must be prepared to find innovative ways to maintain their customers. How does that factor into a blog about music? Buying CD’s to support your favourite artists.
HMV recently launched a new customer incentive program, pureHMV, which allows customers to earn one point for every penny of their purchase (which includes music, movies, and video games) – the points are redeemable online and in-store. It costs $3 for the card itself, but it’s small price to pay for chances to get exclusive items. The biggest benefit is definitely for those who are already frequent shoppers at HMV.
There is a variety of autographed memorabilia such as the Young Artists For Haiti plague signed by all the artists. HMV gift cards are also up for redemption, and there are also contests to win one-of-a-kind concert experiences. So not only can you support your favourite artists, but you can get their autographed CD, go to their concert, and maybe even get to meet them backstage… all through pureHMV. Imagine that.
For more information on pureHMV and for full listings of prizes available, check out http://www.purehmv.ca.
